In 1973 he opened his design studio in Milan.  In 1977 he moved to New York where he worked for two years with legendary italian designer Massimo Vignelli.  During this time he designed logos for Ciga Hotels and Lancier. Nowadays he works from his base in the south of France designing logos  for companies like Bottega Veneta and L'Espresso; corporate identities for Knoll Carpet; book covers for Paul Rand, Massimo Vignelli, Saul Bass, and Henry Wolf; and posters for the Montreaux Jazz Festival and SOS Save the Children.  In 1997 he published his book titled Double Life; a look at 80 of the most important designers from the American Institute of Graphic Arts.