Graphic design focuses on the dialog between the letter form and the image. No longer limited to the printed page, graphic design includes motion graphics, digital applications, and three-dimensional imaging. Design concepts, typography, digital design, editorial design, photography, and the history of graphic design, as well as marketing strategy, packaging, and production, all contribute to the education of the 21st-century communication designer. Chavón's Graphic Design graduates are well trained in the intellectual process of designing and are prepared for the technological demands of the market. They are ready to make aesthetic decisions for their clients and to demonstrate their understanding of all aspects contemporary communication design.
An introduction to the design of words and images for the sale of ideas; communication via magazine advertisements, posters, T-shirts, and other media.
A study of a aesthetic forms for organizing graphic elements to express editorial messages in newspapers, magazines, and books.
A study of the concepts and techniques used in the design of letters. Students learn the history of different letter forms and investigate the process of solving graphic design problems through typography.
An exploration of the principles of logotype, symbol, and emblem design and their application to stationery, advertisements, packaging, posters, and other printed business materials. Efforts are made to team with industry to provide answers to real-life problems.
The design and execution of graphic concepts using specialized programs on the Macintosh platform.
The art of housing a product: the primary package and how to make it attractive to the consumer, and the secondary package. The course addresses concept, design, formatting, and decorative finish for products as diverse as light bulbs and fragrances.
An introduction to classic elements of analog photography?the camera, types of film, photographic composition, the darkroom, and developing processes?and how they relate to digital photography.
An investigation of the materials and techniques used in preparing final art for printing.