Graphic designers merge the written word with the visual image to create a design language that persuades while it informs. In their role as fundamental partners to industry, graphic designers work with the processes of advertising, promotion, corporate imaging, packaging, typography, and editorial design.

Graphic design majors forge words and images into selling tools through the creation of print advertisements, T-shirts, posters, and other design vehicles. Emphasis is placed on the aesthetic and communicative value of typefaces and on the use of varied materials, shapes, and symbols to design packaging that targets contemporary markets.

Principles of editorial design embrace a broad range of contemporary media, from newspapers and magazines to hard-copy deliverables and word sites on the Web. The aesthetics of layout are identified as critical elements in conveying the editorial message. Symbols, logos, and trademarks are explored in the business document and image ad as the keys to developing a corporate identity program. Students produce sketches and working models for class evaluation.

Throughout the course of study, attention is given to attaining a balance of the key elements: typography, photography, and illustration. Students learn to integrate the basic processes of graphic design--including computer-generated images, photographic concepts and techniques, and the preparation of art mechanicals for production--to create a final, marketable product.

Graphic design majors complete the following courses during the fall and spring semesters.